figma is a line of Japanese action figures created by Max Factory and distributed by Good Smile Company. The figma line of action figures was started in January 2008 with the first figure being Haruhi Suzumiya.
figma are known for standing approximately 13 cm (130 mm) tall and their many points of articulation. These points of articulation make each figure very posable and the multiple facial expressions and accessories they usually come with allow you to recreate scenes from your favorite anime shows or video games, depending on the character.
The figma motto, after all, is Yoku ugoku, kirei meaning ‘Moves well, looks good’.